Imagine the scene, a crisp bright morning, cycling on one of Yorkshire’s finest cycle routes through some epic countryside – you’re partaking in the perfect day – you should be dressed appropriately right?


Photo: Lee Brown Model: Ben Webster

We’ve recently teamed up with cult cycle apparel brand Paria to bring to the market a new range of custom cycle gear – designed to pay homage to our home: HUDDERSFIELD.



The kit, available as a Road Jersey, Bibs and a Long-Sleeved Mountain Bike Jersey features a monochrome pattern synonymous with the iconic design of the brewery and has been developed by Magic Rock’s Creative Director, Richard Norgate.

Complete the look with contrasting socks and keep hydrated with a matching biodegradable Shiva 500ml water bottle featuring Norgate’s iconic design.

Available here or at Magic Rock Tap from Today!

Instagram / Magic Rock Brewing
Instagram / Magic Rock Tap

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