This Sunday sees the culmination of our ‘Tap Type’ project that we’ve been working on with The Print Project in Shipley and the customers of Magic Rock Tap. I’ll let our designer, Rich Norgate give a little more detail about the project…
“I’ve wanted to work on a self-initiated community typography project for a while. Since launching our Taproom, the venue presented a perfect opportunity to build the project around our community of customers. Over a year ago I designed a run of beer mats that we placed on tables in the tables and bar in the Tap, inviting people to draw/design letters or numbers based on either their name or age. My intention was to build a full typeface taken from the unique and varied entries that were handed back in at the bar. The beer mats were in circulation for a few months and I was overwhelmed with the amount of submissions.
A big part of the project involved Nick at The Print Project, Nick’s work has been a big inspiration to me and I’ve wanted to work with him for a long time. He works in a very traditional way, using a variety of original letterpress machines. If you’re not familiar with it, letterpress printing is technique of relief printing using a printing press. Objects like engravings or plates made out of wood are used to make these impressions.
Traditionally type foundries would create a typeface in wood or metal. In his studio, Nick has the ability to cut wooden plates out using a laser cutter, and we used this method to create unique and customised shapes taken from the chosen beermat submissions. Whilst modern technology has allowed this flexibility, the process of printing is still traditional, using an inked up roller on the impression, which is then pressed onto the paper.
Once I started to look through the submissions it was apparent early on I didn’t have enough to create a complete bespoke typeface. However I did have enough submissions to spell out ‘Magic Rock’. Each poster has its own layout and is printed in red and blue. A big part of letterpress printing is the charm of the process itself, you end up with a tactile feel that sometimes can be lost in the modern day equivalent. You also have the ability to print overlaid colours which creates another level of texture and detail.
There will be 10 individual type posters forming the exhibition plus an individual montage of all the letters and numbers. I created a montage from the individual prints to create the label for a new beer “Tap Type APA” that we’ll be launching in conjunction with the exhibition. In addition to this we’re going to exhibit all the submitted beer mats. We’d like to apologise upfront for some of the beer mats, some of our customers have created fairly graphic images…”
Both the beer and exhibition will be launched on Sunday 26th of March (Mother’s Day). We’ll have the beer available on draught and in 500ml cans to take away, and we’ll also be serving up some free samples on the day. Nick will be here with a printing press, demonstrating his printing techniques and offering you the chance to try out some live printing for yourself. In addition to this there’ll be fantastic food offerings from ‘Burnt Onion’ and DJ sets from our very own Duncan Sime and Rich Norgate. We’ll also have some very limited edition T-Shirts and prints available to buy for £20, printed in 3 colour on 150gsm Munken Polar Rough paper: size 365x680mm.
Tap Type APA is a super drinkable 6% American Pale Ale using Citra and Mosaic T90 and Cryo hops in the whirlpool and dry hop respectively, allied to a malt bill of Golden Promise, Wheat, Oats and Acid Malt. The 500ml cans will be available to buy from our Taproom at Midday on Sunday 26th March and online via our website on Monday 27th March
Tasting notes below, as ever let us know what you think!
Tap Type: APA 6%
A super smooth malt bill featuring Golden promise, wheat and oat malts combined with an aromatic and fruit-filled hop profile. We fermented the beer with our house yeast and went big with Citra and Mosaic dry hopping giving tons of juicy Mango and Citrus flavours and a sweet full-bodied finish.
Malts: Golden Promise Wheat Malt, Acidulate Malt, Oat Malt
Hops: T90 – Magnum, Cryo Hops – Citra & Mosaic
Alc: 6.0%SHARE THIS