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13/12/2011

As anyone who’s followed our progress will know, social media and the online beer blogging community has played a significant roll in supporting our brewery from its inception and has been instrumental in helping us reach an audience of like minded drinkers and publicans.

We were therefore delighted when we were approached to be part of the 2012 European Beer Bloggers Conference which is to be held in nearby Leeds in May 2012.

The conference is a chance for beer bloggers from all over Europe to meet up and share their enthusiasm for our national product over the course of a full weekend of events in one of the UK’s best beer cities. On the final Sunday of the conference there will be an optional trip down the M62 to visit us at our brewery in Huddersfield.

We have a number of things planned for attendees; in addition to guided tours of the brewery and an in depth chance to see how we make the Magic, there will be a barbecue lunch and a number of our draught beers available to taste on the day.

We are hoping to encourage a few other friendly brewers to join us for beer and a burger and are also planning to have a very special limited release beer ready for a first tasting.

Due to the size of our operation at Magic Rock we have requested that numbers for the visit to us are restricted to 50 places and we believe there will be a method of pre-registration for the Sunday visit to us available soon.

The press release for the 2012 bloggers conference is shown below, you can register for the conference here and for more information including travel/hotel information and agendas for the weekend visit the official website for the beer bloggers conference here.

“We are excited to announce the 2012 European Beer Bloggers Conference will take place May 18-20 in Leeds, UK. Leeds is the heart and soul of West Yorkshire and, as a university town, is well known for its beer culture.

We are equally excited to announce Molson Coors is again a major sponsor of the conference and has agreed to offset the costs of beer bloggers by providing a £100 scholarship for the first 100 Citizen Beer Bloggers or Writers who register, to offset the registration fee. All you have to do to receive a scholarship refund is a) show up at the conference and b) plan to write at least one blog post or article about the conference. Citizen beer bloggers worldwide are eligible for the scholarship.

Kristy McCready of MolsonCoors UK, well known by many British beer bloggers, told us “”At Molson Coors (UK& Ireland) we recognise most ‘citizen beer bloggers’ write about beer because it is their passion and not to make money. As Britain’s biggest brewer we want to support bloggers in what they do by establishing this scholarship fund for the 2012 European Beer Bloggers Conference so that more great writing about beer is out there.”

At the end of last summer’s London conference, we surveyed attendees and the overwhelming response was to again have the conference in the UK. Granted, most attendees were from the UK but, for a second year at least, we agreed the conference should remain where the largest concentration of active European beer bloggers live.

And when we surveyed a group of UK bloggers, they pointed to Leeds as one of the best beer cities in which to hold the conference. We will celebrate this beer culture with an optional Thursday evening Pub Crawl led by local blogger Leigh Linley from The Good Stuff and other Leeds beer bloggers. In addition, we will have an optional Sunday excursion to nearby Magic Rock Brewing.

In between, we’ll have plenty of great content, speakers, beers, and meals. We will be working with our advisory blogger team in the coming weeks to set the agenda and speakers but please notify us if you have suggestions. We have reserved a block of rooms at the excellent, four-star Metropolitan Hotel at a great rate of £69 single or £79 double.

In 2011, 74% of attendees at the European Beer Bloggers Conference in London rated the experience “outstanding” (5 out of 5). We hope to replicate that in 2012 in Leeds and, with the generosity of MolsonCoors, you don’t have much reason not to attend!”

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