28/07/2014

Bikes and beer, beer and bikes, what the hell is not to like?…

We recently collaborated on a video with our friend Ed over at Great Rock (Ed’s, Mountain Bike skills and guiding company).

A resident of nearby Hebden Bridge, Ed is a lover of bikes, beards & tattoos amongst other weird stuff. He’s also a fan of The Magic from drinking it down at one of our favourite customers The Old Gate.

We’ve spent a lot of time riding Hebden’s amazing trails over the years and we loved a pretty surreal video Ed made last year called ‘The Chop’ (see below) so when Ed asked if we’d be interested in collaborating on the sequel we thought why not, whats the worst that could happen?….

The film was premiered on a sweltering launch night in Hebden Bridge last Friday which featured live tattoos & barber action alongside beer and bikes, here’s a little clip of what went down…

Vain Vagrant Launch Party from Ed Oxley on Vimeo.

The film ‘Vain Vagrant’ was officially released to all and sundry this morning. We think it fits us quite well, judge for yourself…

Vain Vagrant from Ed Oxley on Vimeo.

And here’s the original video ‘The Chop’ (34k plays on Vimeo and winner of the coveted Golden Helmet Award from the Filmed by Bike film festival in Portland, Oregon).

The Chop with Ed Oxley from Whitenosugar Productions on Vimeo.

Put the kettle on and get ready for what Hebden Bridge is all about…

Instagram / Magic Rock Brewing
Instagram / Magic Rock Tap

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